From cleaner bathrooms to fewer trailers, five cinema owners dish about what the industry needs to bring back audiences.

The experiential economy has had a huge impact on movie marketing, with theaters encouraged to ‘eventise’ films to shift tickets. That means custom drinks at the concessions stand, Barbie boxes and ...

Modeled after a book club, this series includes the screening of a different movie each month followed by audience discussion.

Whether you’re a late-stage millennial from the "Blockbuster generation" or a Gen Z born into the age of streaming, going to the movies these days can feel nostalgic.

Imagine sitting in a packed movie theater, phone in hand, to help actively shape the story playing out on the big screen.