April Fools Day isnt just for pranks—its a marketing goldmine for brands. Companies like Journelle, Omaha Steaks, and Yahoo use humor to boost engagement and brand visibility. From fake product ...

She started with a homemade soda and turned it into a billion-dollar brand. Discover how Allison Ellsworth built Poppi from ...

The origins of April Fools’ Day are mysterious, and historians haven’t been able to pinpoint exactly how the annual ...

Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on ...

Since its inception in 2015, Lisa Says Gah—founded by Lisa Bühler—has emerged as a cool-girl destination serving up an array of interesting indie brands. The Italian Summer print is a mainstay of ...

With major acquisitions, new entrants, viral social media moments and newness on the horizon, these alternative versions are ...

Canopy, which drives transformative action to eliminate the use of ancient and endangered forests in textiles and packaging ...

The Toronto Blue Jays are just around the corner from quenching their fans' thirst for baseball. And for those in attendance ...

Pepsi announced it is buying prebiotic soda brand Poppi for $1.95 billion. While soda consumption has fallen in the United States, prebiotic sodas have won over health-conscious consumers with Poppi’s ...

PepsiCo is acquiring prebiotic soda brand Poppi for $1.95 billion, marking a major move into the functional beverage market. The deal includes $300 million in tax benefits, bringing the net cost to $1 ...

PepsiCo said Monday it’s acquiring the prebiotic soda brand Poppi for $1.95 billion. The acquisition gives PepsiCo a fast-growing brand in the popular functional beverage category.

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...