April Fools Day isnt just for pranks—its a marketing goldmine for brands. Companies like Journelle, Omaha Steaks, and Yahoo use humor to boost engagement and brand visibility. From fake product ...
The Mobile Rundown on MSN4h
She Turned a Homemade Soda Into a Billion-Dollar BrandShe started with a homemade soda and turned it into a billion-dollar brand. Discover how Allison Ellsworth built Poppi from ...
Adweek on MSN4h
The Weirdest Brand Stunts of April Fools' Day 2025The origins of April Fools’ Day are mysterious, and historians haven’t been able to pinpoint exactly how the annual ...
Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on ...
PepsiCo has tapped veteran marketer Mark Kirkham to lead its beverages business amid a broader push into zero sugar and brand ...
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