Pat Riley Makes Trademark Deal With NFL

NFL agrees major deal with Pat Riley
The NFL has not seen a modern day three-peat in the Super Bowl era. The Kansas City Chiefs will look to become the first to do so on Sunday when they face the Eagles in Super Bowl 59. And if they are successful,
Pat Riley Graciously Allows NFL to Use Three-Peat on Merchandise if Chiefs Win
Pat Riley successfully trademarked the phrase “three-peat” when he and the Lakers were trying to win their third-straight NBA title in 1989. The NFL has just struck a deal with Riles & Co. to use the phrase on merchandise if the Chiefs win Super Bowl LIX. pic.twitter.com/DMyrCWRSyR
Super Bowl 2025: Chiefs will be able to use 'three-peat' language after NFL reportedly strikes deal with Pat Riley
The terms haven't been disclosed yet, but Riley reportedly made $600K back in 1998 off the trademark. How much would that be today?
Report: Pat Riley, NFL Reach Deal to Use '3-Peat' Trademark If Chiefs Win Super Bowl
A victory by the Kansas City Chiefs in Super Bowl 59 would be beneficial to Basketball Hall of Famer Pat Riley's financial portfolio. Per Front Office
Pat Riley Makes Trademark Deal With NFL Ahead Of Super Bowl
Miami Heat team president Pat Riley could make a decent amount of money if the Super Bowl falls in his favor. The Kansas City Chiefs will become the first tea
NFL and Pat Riley Turn Heads With ‘Three-Peat’ Update at Super Bowl
The NFL and Miami Heat boss Pat Riley have struck a deal that will allow for the use of the trademarked "3-Peat" phrase if the Kansas City Chiefs make history with a win in Super Bowl LIX.
Chiefs reach agreement with Heat's Riley for 'Three Peat' trademark
The Kansas City Chiefs struck a deal with Miami Heat president Pat Riley over the use of the term "Three Peat" ahead of Super Bowl LIX.Riley's trademark attorney, John Aldrich, told Darren Rovell of cllct that there's an agreement in place with the NFL for the Chiefs to use "Three Peat" on merchandise if they win the Big Game for the third straight year.
If Chiefs win Super Bowl 'three-peat,' they'll have to pay Pat Riley to use it
If the Chiefs hit three Super Bowl wins in a row, they may have to pay Miami Heat's Pat Riley before they can crank out T-shirts.
THREE PEAT: Why Pat Riley’s Trademark Portfolio Makes Him a Chiefs Fan for the Super Bowl
As the Kansas City Chiefs prepare to face the Philadelphia Eagles in Super Bowl LIX, they aren’t just battling for another
Jimmy Butler Has Pat Riley And The Miami Heat Backed Into Corner Over Trade Destination
It's not very often that you seem somebody in the NBA get the upper hand on Miami Heat team president Pat Riley. After all, Riley is a nine-time NBA ...
Jimmy Butler-Pat Riley trade situation gets reality check from Heat legend
Former Miami Heat star point guard Tim Hardaway Sr. shared his honest thoughts abiout the situation involving Pat Riley and ...
Miami Heat icon Tim Hardaway names the main culprit in the Jimmy Butler-Pat Riley feud
Pat Riley and Jimmy Butler have been at odds for weeks, a conflict that has led to multiple suspensions for the forward. Now, ...
Super Bowl With a Smirk I: Kendrick Lamar, Pat Riley, Chiefs fatigue, Taylor Swift, glory holes & more
Super Bowl With A Smirk is back with first of five daily columns tweaking gravitas of NFL and its big week. Today: Surviving ...