Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

At its annual equestrian event in Paris, the French brand keeps in touch with its saddle-making roots.

Like many of the best car logos, the Tesla logo was originally conceived to look good on the front of vehicles, which it why ...

Branded residencies often market themselves as exclusive enclaves, promising a curated lifestyle experience. However, the ...

What happens when high-performance luxury cars enter the baby gear market? CR weighs in on the Nuna x BMW strollers and the ...

This basic principle – designing clothes in a way that allows luxury brands to create artificial scarcity, enfo ...

Luxury fashion is all about exclusivity, craftsmanship, and making a statement, and there are some fashion brands that the ...

Overall, the ChatGPT-4o image generator feels like an upgrade for several reasons. It is easy to use directly within the chat ...

He wanted to create the best fabrics in the world ... the shoes have become a blueprint for Zegna’s understated and ...

Louis Vuitton’s commitment to independent watchmaking involves collaborating with some of the best of those independents, ...

Maserati just unveiled its Officine Fuoriserie Maserati bespoke program, allowing clients to customize cars in the marque's ...

Explore how Ferrari's luxury branding, F1 ties, and diversification drive high margins and sustainable growth amid competition and electrification trends.