This guide covers all the logo design rules, best practices ... BMW, UPS, H&M, CNN, and IBM. Letter marks are ideal when your company name is difficult to interpret or pronounce. They also convey ...

From its origins in a garage to becoming one of the most recognisable symbols in the world, explore the story behind the iconic Apple logo design. Apple is a company that has changed the technology ...

and the initial discussion will likely center on the merits of the new logo, color scheme and mission statement to “rally the world.” Away from the new design and the soundbites, the governing ...