Lego tries again to reach the girl market more directly, but this time they might succeed. Olivia's Workshop is part of the new Lego Friends line, which is designed to appeal to girls.

A LEGO magazine cartoon suggested "a group of girls among researchers will stick out like sore thumbs" and that the gals would rather spend their time baking muffins for the scientists.

Lego introduced a line of characters and sets that helped the company reach girls successfully. But some question what's wrong with girls playing with plain old Legos, and what this line is ...

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Based on the 2013 Toy of the Year award-winning LEGO Friends construction sets, the game features the five diverse friends around which this brand is built. Girl gamers join Olivia, Stephanie ...

Walmart’s Black Friday sale includes Lego deals starting at $12. Stock up on sets for fans of Harry Potter, Star Wars, Marvel, and Super Mario, in addition to building flower and plant sets for ...

A woman obsessed with Legos built doghouses for her pets using the building blocks. Her love for the pieces began when she was just seven years old — and continued as she raised three children.

To help champion and celebrate girls' creativity, LEGO® Stores in the UK & Ireland are hosting fresh MAKE & TAKE events on 12 July from 10:00 to 12:00 and ... This activity is intended for children ...

After receiving a complaint that their Legos for girls were boring, Lego has come out with a set that appeals to the scientist in little girls.

A recent global study conducted by the LEGO Group highlights a concerning trend among young girls regarding creativity and self-expression.

Diane Hoskins, global co-chair of architectural design firm Gensler, speaks with CNBC about her path to the highest level of success in the building sector.