The LSU women’s basketball team showed off of a special edition of Nike’s Kobe Bryant sneakers ahead of March Madness.

LSU basketball's star guard, Flau'jae Johnson, shares how she prepares for a big game and why she's looking forward to the ...

The rapper's lifestyle brand October's Very Own partnered with six college basketball teams on a limited edition collection, ...

St. John’s beat Creighton in the championship game of the Big East men’s college basketball tournament on Saturday, March 15, ...

Flau'jae Johnson and Paige Bueckers are the only college athletes to sign NIL deals with the professional 3x3 women's basketball league Unrivaled.

Inside the case against the men who allegedly robbed a trove of luxury goods and jewelry from NFL and NBA athletes while they ...

An inside look at how the Kentucky men’s basketball program transports team equipment for games away from Lexington.

Grizzlies fans can find hoodies emblazoned with 'Standing on Grizzness,' hats and other merchandise designed by Memphis ...

Spring practice has arrived, bringing with it the official start of Ohio State football’s national title defenses. Ryan Day ...

Last week solidified No. 6 TCU (31-3) senior Hailey Van Lith's return to stardom: after capturing Big 12 Player of the Year, ...

We are excited to join forces with Patricof Co,” said Adam Blumenfeld, CEO, Varsity Brands. “With P/Co’s consumer insights ...