Celebrate the 25th anniversary of LEGO Star Wars by going to Amazon and taking 18% off the price of this stunning Millennium ...

As of April 2, you can snag the Lego Creator 3-in-1 Forest Animals building kit for just $34.99 at Amazon. That's a 30% ...

A bunch of Lego’s Botanicals are currently on sale, so you can bring all your favorite plants indoors. You can currently get ...

Some 85% of people who engaged with Lego’s recent F1 partnership were new to the brand, explains strategy boss Claire Miller.

Amazon is offering discounts on a trio of Lego Mario Kart playsets, including Yoshi's Bike, Toad's Garage, and Baby Mario vs.

Amazon has nice deals on Diddy Kong's Mine Cart Ride and Dixie Kong's Jungle Jam from the Lego Super Mario line.

Adults now account for 28% of all global toy sales, according to analytics firm Circana — an increase of 2.5% since 2022. In ...

The famous brick-building toy company joined forces with F1 last year to produce a range of new sets targeting several ...

Ready to say “yes!” for less? I know I am. Let’s face it — kids are always begging for brand-new toys, and the Amazon Big ...