K-beauty brands tend to embody a skin-first philosophy, which prioritizes your skin's natural beauty and health.

But, owing to the fact it has extended its shade range considerably (it’s now available in 40 shades as opposed to a measly ...

Indulge in all things fun at the Korean Karnival 2.0 festival in Gurgaon, which is scheduled to be held on the first weekend ...

Seducing with their superior textures, skin caring formulas, and modern UV filters, K-beauty brands have not only won back ...

TOKYO -- The latest wave of South Korean culture sweeping through Japan stands out from previous ones in how deeply it has penetrated the market in areas like food, cosmetics and other goods.

The absolute best K-beauty products So, what actually sets K-beauty and skin care apart? “In Korea, there’s much more emphasis on the idea of prevention and taking time to take care of your ...

Read more here. In 2015, Charlotte Cho, the founder of Soko Glam, told our colleagues at the Cut that Korea’s beauty products were emerging as one of the country’s top exports. Since then ...

Korean cosmetics giant Amorepacific led the charge with its latest breakthrough: the Wanna-Beauty AI, a virtual makeup solution with voice interaction powered by generative AI. The system ...

Keep reading to shop top K-Beauty products that are full of groundbreaking ... and you can thank Korean skincare for that. Made with tea tree oil and salicylic acid, these nearly undetectable ...

Korea simplifies FTA origin verification from eight to one document for K-beauty and K-food Korea reduces FTA documentation from eight to one for easier access to export opportunities in beauty and fo ...

Scientists have developed a safety evaluation technology for nanoparticles used in UV-blocking cosmetics and listed it as an ...