For more than a decade, the NFL has partnered with Good360 to distribute unsellable apparel after big games like the AFC and ...

It feels like a National Football League top secret: the Chiefs' championship merchandise that was sitting inside unopened ...

At some places, the demand didn't let up until 1 a.m. Retailers expect it to continue through Friday's parade and beyond.

Patrick Mahomes and the Kansas City Chiefs are moving on the AFC championship game. The Chiefs defeated the Houston Texans 23-14 Saturday at GEHA Field at Arrowhead Stadium to remain undefeated at ...

Jalen Hurts has had a great season, but his off-field ventures have helped him secure deals with brands like Nike, and create ...

This year, the losing team's merchandise is heading to nonprofits in Ukraine, Mongolia, Georgia, Estonia and Latvia ...

While gear is created in advance for an outcome favoring either team, only one can win. So what happens to the unsold merch? We found out.

The Philadelphia Eagles toppled the Kansas City Chiefs' dynasty with a 40-22 victory in Super Bowl LIX, capturing their second Super Bowl championship in franchise history on Feb. 9. Commemorate this ...

Chloè, Isabel Marant, and Zimmermann are some of the names that took their Spring 2025 collections back to the '70s. Models ...