The Chiefs have lost the 2025 Super Bowl and failed to secure a third-straight championship. But the shirts, hats and sweatshirts celebrating the three-peat that could have been have already been produced. So what happens now?

The Kansas City Chiefs’ search for history is nearly complete. Standing between the them and that objective is the Philadelphia Eagles in Super Bowl 59. Coach Andy Reid, quarterback Patrick Mahomes & Co. are vying to become the first team in NFL history to win three-straight titles.

It was an all-hands-on-deck effort after the AFC Championship as team members from Sandlot Goods and Made in KC unloaded box after box of newly produced Super Bowl-ready apparel. They're among the businesses across Kansas City that are trying to savor — and capitalize on — this unusual moment.