Popular soda alternative Poppi defends gifting full-sized vending machines after backlash - The brand has recently gone under ...

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.

Between 2023 and 2024, global crypto ownership increased by 33% to 562 million people. According to 2024 statistics, approximately 6.8% of the worldwide population owns some form of cryptocurrency. ...

A million memes were born the moment Kendrick Lamar looked directly at the camera.

As the headphone giant launches its “biggest” campaign to date, CMO and head of product Chris Thorne explains why the “best” ...

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

There are already winners and losers from Trump's tariff announcements, from investors betting on gold to fashion brands ...

Vamp’s Nour Nasser Al Dean delves into the lifeblood of influencer marketing and shares tips for those looking to dominate ...

Many brands would like to do more influencer marketing but get tripped up at one of the earliest stages of an influencer campaign: Finding influencers. This ...

From micro and nano influencers to AI content and the use of music and sound, social media expert Rita Agoulian ...

Some brands are pausing influencer campaigns days after President Donald Trump announced new tariffs on China, Canada, and ...