In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

When To Invest In A Long-Term Influencer Partnership. If your goal is to create a brand ambassador or establish an authentic ...

YAAP Digital's Arshad Zaheer shares data-led insights and a roadmap for those looking to harness influencer marketing’s true ...

Behavior change marketing goes beyond traditional advertising to influence attitudes and drive meaningful action.

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a ...

The right compensation model depends on the campaign goals, KPIs, and budget. Here are four common influencer marketing ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

"This article examines the intersection between U.S. trademark law and influencer marketing, highlighting key legal ...

Agentic Marketing Technologies (AMT), a startup developing an AI platform where influencers can connect with brands, has ...

The young, social media-first generation has made Hindustan Unilever draft in creators to promote its Indulekha hair oil and ...

As per creators & IPL observers, younger audiences are co-creating digital experiences; others opine influencer-led marketing ...

Collabhouse is also pitching the merits of its new tool with some case studies from its beta-testing period. It says that Beauz used it for their ‘Lick It’ single last year, driving a 300% spike in ...