This expert reckons sponsorships need to build connections as B&T reminds industry that little can match an open bar.

As part of the partnership, Nothing’s logo will be prominently displayed on the lead trousers of the RCB playing kit.

Neelima Burra, CMO of Luminous Power Technologies, shares how the brand took center stage with the placement in Rajasthan ...

The Phoenix Mercury are hoping their new sponsorship deal with this national apparel brand (think roller skating) will turn ...

The Washington Spirit say their partnership renewal with CVS Health is a "multimillion-dollar investment" among the most valuable NWSL deals.

Beginning this season the Las Vegas logo will be on the players uniforms ... “It’s so much more than just a partnership to us, it’s the beginning of a journey to Las Vegas.

The new Formula One season kicks off this weekend in Australia and it seems that the motorsport dominated by the likes of ...

XRP Healthcare, a fast-growing innovator in AI-driven healthcare and mergers & acquisitions, has announced it will be a ...

“For a weekend to make one big impact with an audience ... Harvey Norman and Challenge are among the brands continuing their partnership with the Grand Prix, while new sponsors have come ...

Diversified Royalty Corp. (TSX: DIV and DIV.DB.A) (the "Corporation" or "DIV") is pleased to announce its financial results for the three ...