By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...

It turns out that one of the colors we see in the world every single day is actually just a pigment of our imagination — er, sorry, figment of our imagination. Scientists say it's a sort of collective ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

O lo is described as a "new color" that scientists argue they’ve enabled people to see – one that doesn’t resemble anything ...

On hearing the word sky, a blue sheet appears in front of the eyes. But have you ever wondered why the sky is blue? And when ...