Profitable Customer Value (PCV) refers to how much profit your customers generate due to marketing. This is the measurable ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

This study addresses an important question and shows how social navigation in homing pigeons can be explained by simple averaging, without requiring any complex cognitive abilities. The evidence, ...

Learn how to use the High-Low Method to separate fixed and variable costs efficiently. Discover its applications, limitations, and how to calculate costs.

Cameras and editing programs have a useful tool for evaluating exposure. Here's what you need to know about the histogram and ...

The results challenge a long-held assumption that autism has a unified underlying cause. In the unitary model, genetic ...

The new research reinforces how complex the neurodevelopmental disorder is and that there isn’t a single cause.

Mortgages have downshifted a bit from highs earlier in the week but continue to fluctuate with the latest economic news. Retail sales were up more than expected, and jobless claims were down, showing ...

Decision-making inherently involves cause–effect relationships that introduce causal challenges. We argue that reliable algorithms for decision-making need to build upon causal reasoning. Addressing ...