The smell of a just-emptied mop bucket wafts into my nose as I nervously attempt to waltz nonchalantly into Toronto’s flagship Hermès boutique with a bright green Wirkin bag dangling from my wrist.

Hermès' success has been driven by scarcity While most luxury brands drive exposure through social media marketing, celebrity ...

Hermès, reported above estimate sales and revenue showing there is still a demand for exclusivity in an otherwise sluggish ...

I maintain a 'Hold' rating on Hermes due to the high valuation and the unpredictable nature of multiple expansion and ...

"Wirkins" went viral in 2024 for their cheap price tag and resemblance to expensive Birkin bags from Hermès. CEO Axel Dumas ...

Hermès’s executive chairman believes “it’s not the success of Hermès, but the world came to us,” he said during an earnings ...

French luxury group Hermes reported fourth-quarter results well above analyst expectations on Friday, showing robust appetite ...

CEO Axel Dumas addressed the "Wirkin" and dupe culture. Sales were up across the board, with leather goods and ready-to-wear ...

Hermès continues to assert its leadership position in the luxury industry with impressive 2024 annual results. In an ...

Ultimately, when all the Wirkins have been discarded and another bag—faux or authentic—goes viral, the Birkin will endure. “Trends like the Wirkin come and go, but real luxury stands the test of time, ...

This is the second time this month the Compton-born rapper has possibly taken jabs at his foe via his outfits.

Despite his long career playing for the Philadelphia Eagles, Jason Kelce made it clear he’s rooting for the Kansas City Chiefs at Super Bowl 2025 with a well-placed (and Taylor Swift-approved) ...