It got kid kids to love us. That's because despite the obstacles Goldfish crackers faced—plateaued penetration! Portfolio architecture! Undifferentiated RTBs!— we made every decision in the journey ...

If you went fishing for some “Chilean Sea Bass Crackers” you might be stuck at the dock for a while. Goldfish announced that it would be temporarily changing its name to appeal to adult consumers.

Nothing beats the GOAT of fish-shaped crackers. But when it comes to the best Goldfish cracker flavor to hit the shelves, ...