Alexander‘s first signature sneaker began with a sketch not from a designer, but himself. The 26-year-old leading the NBA in ...
Gilgeous-Alexander's first signature shoe has a zipper down the middle. An explanation of it and other creative choices can ...
Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...
Nike have kind of had reverse history. Nike started with running, made a splash with basketball, then expanded into other ...
The likely top five NFL Draft selection isn't shying away from his roots as he prepares to begin his NFL career.