Ki'Lolo Westerlund, a 17-year-old flag football star, went from beginner to national icon, starring in the NFL’s Super Bowl LIX commercial and inspiring young athletes across the country.

The large, active crowd flowing into the Fox Theater on Sunday afternoon might well have been taken for a group of football fans waiting for the Super Bowl game to start.

Sean Tighe hit rock bottom. Then in the depths of the toughest time of his life, the former VFL star was challenged to take ...

"The Committee on Women's Athletics wants to thank RCX Sports Foundation and USA Football for submitting the application. CWA ...

The last sport to move through the program was women’s wrestling, which was approved last month to be the NCAA's 91st ...

The National Federation of State High School Associations announced on Thursday that a committee had established the first ...

At least 65 NCAA schools are sponsoring women’s flag football at the club or varsity levels this year, with more slated to ...

The NCAA recommended adding flag football to its emerging women's sports program, a big step toward becoming a sanctioned ...

For most athletes - it’s about the will to win. But for so many women who love football, it’s just been about the will to ...

Flag football has been a major focus of the NFL as of late. Not only has the Pro Bowl turned to flags in order to improve player safety, but the NFL itself has used the Super Bowl and other big ...

According to the NCAA Sports Sponsorship and Participation Rates Database, a sport must have at least 40 schools sponsoring ...

The NFL has used the Super Bowl to advertise flag football in recent years and is back in 2025 with a commercial calling to make girls flag football a varsity sport in all 50 states.