Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

In a segment on ESPN's First Take, former NBA big man Kendrick Perkins revealed the pettiness of former Chicago Bulls ...

Basketball shoes have a way of telling stories. They can create inflection points for players, sneakerheads and casual ...

How a match-winning shot from 19-year-old college basketball player Michael Jordan "changed the world" of sports endorsements ...

ESPN analyst Kendrick Perkins is a huge fan of the Michael Jordan shoe. He often wears Jordans during television appearances.

James disputed a claim made by Windhorst on "First Take" on February 28. The LA Lakers star wanted to dispel the notion that his record-breaking choice was influenced his devotion to his idol, Michael ...

The three-shoe campaign is accompanied by new silhouettes from Bad Bunny x adidas, A$AP Rocky x PUMA, special pairs for Air ...

Meet the man who convinced Nike to take a ... t have to hold up the shoe. He took the shot and then wore the shoe." The Air Jordan shoe, designed by Peter Moore, first retailed in 1985.

Nike trolled New Balance on social media after Cooper Flagg's standout performance for the Duke Blue Devils in the NCAA ...

Before Sunday ... athlete for Jordan Brand and, along with Converse, is part of the Nike Inc. family. However, it is always noteworthy when professional athletes wear shoes from different brands.