Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Basketball shoes have a way of telling stories. They can create inflection points for players, sneakerheads and casual ...

In a segment on ESPN's "First Take," former NBA big man Kendrick Perkins revealed the pettiness of former Chicago Bulls star ...

At the beginning of his freshman year, Isaiah Evans wasn’t too concerned about the length of his shorts. He was happy to be ...

Cooper Flagg founds himself in a tricky situation as the Duke Blue Devils star wears Nike shows to his recent basketball game ...