In the marketing world we have what we refer to as four types of media: paid, earned, owned, and shared. Years ago, being in ...

Bryan Burrough, best known for co-writing “Barbarians at the Gate: The Fall of RJR Nabsico,” said he devoted just six months out of the year to doing 10,000-word pieces for Vanity Fair.

Dallas Cowboys superstar Micah Parsons is in line for a blockbuster contract extension, and a social media frenzy caused some ...

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The main difference between earned media and paid media is that earned media is obtained organically without direct payment, while paid media requires monetary investment. Another big difference ...

As paid media continues to rise, brands encounter an increasing challenge: finding the right balance between organic (earned) media and sponsored content. Aastha Bansal explained, “Initially ...

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In the past, schools received no financial reward other than the NCAA covering the cost of a team’s expenses to play in the ...

But there’s more to it than you might think. Let’s take a closer look at this essential part of paid, earned, shared, and owned media, how it’s different from other types of media and how ...