Put yourself in your audience’s shoes and be brave enough to admit when something you thought was working just isn’t.

The digital world did little to change ... Visualize the journey, including all the touchpoints, in your customer journey map ...

The Role of IT in Driving Customer Engagement In today's fast-paced world, customers have high expectations for their buying experiences. From the initial product research to the final purchase ...

Journey management is a structured approach to decision-making that aligns teams, data and workflows around the entire customer experience rather than isolated touch points. As a structured approach ...

This course introduces the concept of a customer journey which spans digital channels (web, mobile, app) and non-digital touchpoints (1:1, call center etc.). Customer Journey Analytics is the process ...

They are looking to identify, target, and start dialogues with unique audience segments across all stages of the customer decision journey (CDJ), especially ... across multiple physical and digital ...

James Bennie, EMEA vice president of customer ... of today’s consumer journey, an intricate consideration phase sees consumers consult multiple digital and traditional touchpoints before moving ...