Two major things are working against sellers when understanding the customer journey ... The world of B2B sales and marketing is at a key inflection point. What was once a steady march toward digital ...

The way buyers make decisions has changed dramatically. They are more informed, take a digital-first approach and expect ...

AI is helping to supercharge the connection between businesses and customers, but certain steps are necessary to optimize CSM solutions.

More AI agents are coming, and your team needs to be planning for it right now. A new report from Forrester offers guidance ...

On this episode of the Marketing Vanguard podcast, host Jenny Rooney she sits down with Carrie Palin, CMO of communications ...

Personalization has become increasingly important in customer buying journeys, yet an increasing number of companies are failing to use personalization throughout the customer post-sale journey, ...

Despite advances in digital commerce, many B2B sales processes remain bogged down by inefficiencies that hinder growth.

This investment will enable MaxIQ to scale operations, accelerate product innovation, and expand its leadership team as it redefines the future of customer journey management for B2B SaaS enterprises.

LEHI, Utah, March 18, 2025 /PRNewswire/ -- RainFocus™, provider of the next-generation event marketing platform, announced today that it was recognized at Adobe Summit, the Digital Experience ...