The path of least resistance is always the one your customer will take. And if that path doesn’t lead through your business, ...

Data alone isn’t enough — what retailers truly need is a way to make sense of this information, align teams around it and turn insights into action.

Fragmented stacks, real-time demands and privacy constraints are rewriting the rules of unified data strategy.

The Role of IT in Driving Customer Engagement In today's fast-paced world, customers have high expectations for their buying experiences. From the initial product research to the final purchase ...

CAMPBELL, Calif., April 02, 2025--8x8, Inc. (NASDAQ: EGHT) announces 8x8 JourneyIQ, giving businesses the ability to track, predict, and optimize every step of the customer journey ...

The shift toward a unified customer lifecycle can’t be done at a surface, optics-only level. A cross-department meeting or ...

Uplatform has announced the release of its latest guide, "Player Journey: Maximizing Profitability at Every Step of the CJM." ...

Looking for the best small business website design? Discover expert tips, templates, and tools to create a professional, high ...

These triggers often play a significant role in our decision-making process as consumers. For marketers, understanding them ...

Maria Bashkevich, head of marketing at Uplatform, said: “We created this guide to make things clear and actionable for operators who want to take their player journey to the next level. A new ...