Data alone isn’t enough — what retailers truly need is a way to make sense of this information, align teams around it and turn insights into action.

Fragmented stacks, real-time demands and privacy constraints are rewriting the rules of unified data strategy.

Customers find themselves interacting with multiple departments across an organization but typically these individual moments are not combined to provide a complete picture of the journey in order to ...

Churn is not the result of a single catastrophic event. It is the culmination of a series of frustrating, value-draining ...

Princess Kate and Prince William endured an emotionally challenging time as they dealt a turbulent year marked by personal and public struggles, a royal expert has revealed. To those unfamiliar ...

As business leaders, we typically focus on products (which are important), but we often forget a crucial part: the customer's ...

K-VA-T Food Stores, the parent company of Food City, has implemented SymphonyAI’s CINDE Connected Retail platform to deepen its customer insights across all ... as we progress in our data-driven AI ...

Now he has High Point basketball as a popular upset pick ... Flory Bidunga 'feels city behind me' Giffa's basketball journey led him from his home country of France to UTEP to community college ...

In contrast, the customer journey extends to all touchpoints ... by helping you understand user behaviour and revealing pain points and user desires. By leveraging insights gained from mapping the ...

Observe the customer journey by mapping to identify touchpoints, pain points and opportunities for engagement. Pierre Herubel recommends five ideal customer principles any small business can ...