Data alone isn’t enough — what retailers truly need is a way to make sense of this information, align teams around it and turn insights into action.

We asked industry experts to share one mistake they made early on in trying to find customers and what they learned from it.

Customers find themselves interacting with multiple departments across an organization but typically these individual moments are not combined to provide a complete picture of the journey in order to ...

Churn is not the result of a single catastrophic event. It is the culmination of a series of frustrating, value-draining ...

Princess Kate and Prince William endured an emotionally challenging time as they dealt a turbulent year marked by personal and public struggles, a royal expert has revealed. To those unfamiliar ...

As business leaders, we typically focus on products (which are important), but we often forget a crucial part: the customer's ...

Alan Huss spent his formative coaching years in north-central Indiana, a humbling experience, he said. Now he has High Point basketball as a popular upset pick against Purdue. PROVIDENCE R.I ...

An ideal customer is someone who benefits the most from your products or services and is most likely to buy from you repeatedly. Identifying this customer requires thorough research and analysis.

Houston Rodeo concertgoers faced a shocking spectacle at a Journey show Friday night. The crowd continued to sing the song but stopped after realizing that something had went wrong. Later, fans ...