Data alone isn’t enough — what retailers truly need is a way to make sense of this information, align teams around it and turn insights into action.

We asked industry experts to share one mistake they made early on in trying to find customers and what they learned from it.

Fragmented stacks, real-time demands and privacy constraints are rewriting the rules of unified data strategy.

Customers find themselves interacting with multiple departments across an organization but typically these individual moments are not combined to provide a complete picture of the journey in order to ...