Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Duke’s women’s basketball team will officially take on UNC in the Sweet 16 this weekend, and ahead of their matchup, they got ...

When you put your trust in Donte' Brown, you're putting it in a coach, but also in your child. You’re also putting your child in the ring. Boxing coaches, Brown says, can make the most ...

Donte' Brown, who has trained kids and pro fighters, "hates" participation awards. He tells us how to parent like a boxing ...

For a superfan, meeting the player they idolize can fulfill a dream come true. Here are five times fans met the players they love.

After watching the first two rounds of March Madness this past week, I’m convinced that Cinderella has danced her last dance.

This is The Athletic’s college football newsletter. Sign up here to receive Until Saturday directly in your inbox. Today in ...

Attention hoops fans...A'ja Wilson's signature Nike shoe is getting a surprise early drop this weekend, and we've got the deets on where to buy them.

Shai Gilgeous-Alexander and Converse have finally revealed a first look at the long-anticipated SHAI 001. A natural progression since assuming the role of creative director of Converse Basketball ...

South Carolina star sophomore MiLaysia Fulwiley reacted to Steph Curry repping her on Thursday night and explained her new ...

COLUMBIA — South Carolina women's basketball star sophomore MiLaysia Fulwiley stayed up late Thursday night. She's glad she did. NBA star Stephen Curry entered the Chase Center for the Golden ...