Are you an enthusiast, a minimalist, or an anxious inactive? A new report categorises consumers into four broad segments ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

Consumer behaviour in the whisky industry is driven by a blend of tradition, aspiration, and emotional connection. Read the ...

Through adjustments to taxes, duties, and subsidies, it can alter the cost of goods and services, shaping consumer behaviour and overall economic dynamics. Income Tax Changes: Adjustments to tax ...

Predicting consumer behavior has always been a challenge, but AI is redefining the game. Today, businesses no longer rely solely on historical data—they are harnessing AI’s ability to process ...

This contributed to improved consumer sentiment. Fewer consumers reported that they ... such as by changing their shopping behaviour. Despite feeling better about their financial health and spending ...

including that their geolocation and driving behavior data — such as every instance of hard braking, late-night driving and speeding — would be sold to consumer reporting agencies,” the F.T ...