Before discussing the purpose of a concept, it's essential to address what leads to truly interesting ideas. This six-point model is comprehensive enough to help innovation teams develop exciting new ...

America’s vast network of more than 4 million miles of public roadways connects cities, goods and people. Maintaining this ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Consumer-switching behavior is an ever-present danger for a business – if you don't keep your customers happy, your competitors might directly benefit. Impact of Customer-Switching Behavior ...

A consumer behavior model developed by the UCO includes willingness to pay as a variable when studying people’s intention to purchase electric vehicles in Spain Electric cars are seen as a more ...