social status, decision-making, and mental and physical health. Corporations, political campaigns, and nonprofit organizations all consult findings about consumer behavior to determine how best to ...

Consumer decision making is the process by which consumers identify their needs, collect information, evaluate choices, and, finally, make a purchase... We’re long-term subscribers to WARC and it’s a ...

Welcome to the Center for Research in Consumer Financial Decision Making (CFDM) at the University of Colorado, Boulder. Our mission is to advance the understanding of consumer financial ...

AMC Global and OpinionRoute reveal insights on the power of product reviews, particularly for high ticket items like electronics a ...