STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

India's future is being shaped by a new wave of innovative companies revolutionizing industries through technology, ...

Nissan was deep in trouble late last year when rival Honda offered a lifeline: a $60 billion tie-up that would help both ...

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Lisa Laird runs Laird and company, a Colts Neck business that has been selling distilled spirits since at least 1780.

India's smartphone market saw a modest yet promising growth of 4 per cent year-on-year in 2024, according to IDC's latest ...

Apart from the company’s increasing focus on premium segment, consumer preference for smartphone brands such as Vivo, Xiaomi, ...

According to Brand Finance’s research, four out of the five most valuable brands in the world are technology brands: Apple: brand value of USD574.5 billion, up 11% from 2024 Microsoft: USD461.1 ...

Moralejo’s departure follows last week’s announcement that parent company Dine Brands would cut 9% of its workforce.

According to a Canalys report, the iPhone 15 again takes the top spot for the best-selling smartphone of 2024, contributing ...

Samsung’s pricing strategy is a complex and evolving process that reflects its position as one of the world’s leading ...