Every business must have a positive online image to continue to grow. A negative online image can ruin a brand’s efforts and ...

Brand management firm Marquee Brands is in exclusive discussions with Levi Strauss (NYSE:LEVI) to purchase the Dockers brand. If a transaction with Marquee doesn't happen, there are other buyers, ...

For branding maestro Tom Peters, passionate networking is table stakes when cultivating your brand. Why Being Hated Isn’t The Worst Thing For Your Brand Haters are gonna hate, and achieving ...

You work hard on your company’s brand image and personal brand image. Unfortunately, your image isn’t only what’s taking ...

An experienced hand can see the dynamics of your brand in the larger picture and lead you down the right path. Corporate marketing managers often get so wrapped up in the details of management that ...

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search ...

A province in Argentina has passed a new law establishing brand guidelines for use of the provincial name LA RIOJA. Chrome Hearts has become the “hottest brand in the world”, with its ascent supported ...

Brigade Capital Management and Macellum Capital Management are buying an entity already facing mass store closures.

We've gathered the top industry-insider tips on B2B brand reputation management to help you access unrivaled growth and improve your online reputation. Reputation is the power that drives business ...

We are the brand stewards of RIT and provide brand strategy, advertising planning and buying, brand guidelines and more. The services we can provide include: Advertising planning and buying Work with ...

Brand management in pharma has changed beyond recognition, from the glory days of large molecules and opulent pipelines to a space where marketers have to be real marketers. In his article in ...

The Michigan Technological University brand is more than our logo. It’s how we look, sound, and feel to our audience. It is the intangible thread that connects every department, team, and area.