The traditional way that retailers have developed their own-brand programs has been via product-led initiatives and by tier.

A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

As consumer expectations evolve, brands that embrace tailored packaging strategies can set themselves apart in a crowded ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

As demand continued to recover, Accor's debt/adjusted EBITDA reached 3.9 times in 2022, 2.5 times in 2023, and 2.8 times in 2024. In 2023, Fitch Ratings upgraded Accor's debt to investment-grade.

Newcomers Lincoln Corsair and Land Rover took home awards for 'Overall Loyalty to Model' and 'Most Improved Make Loyalty,' ...

General Manager Beyron Erby has been the welcoming, smiling face of Metro Ford. But now, Erby has a new title: owner. Erby, 50, who bought a 25% stake in the business in 2010, acquired the rest of the ...

But some important themes that contributed to its incredible growth include a combination of continuous innovation, strategic ...

Tesla owners grapple with brand loyalty as Elon Musk's political alignment with President Trump sparks controversy and ...

Brand loyalty can hinder finding the best TV. Lesser-known brands may surprise you with their quality. Evaluate a TV's ...

“One of the obvious ways of building brand loyalty is to deliver on everything you have promised and deliver that to the highest of standards,” says Gareth Roberts, chartered marketer for Orientation ...