A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

As consumer expectations evolve, brands that embrace tailored packaging strategies can set themselves apart in a crowded ...

General Manager Beyron Erby has been the welcoming, smiling face of Metro Ford. But now, Erby has a new title: owner. Erby, 50, who bought a 25% stake in the business in 2010, acquired the rest of the ...

Newcomers Lincoln Corsair and Land Rover took home awards for 'Overall Loyalty to Model' and 'Most Improved Make Loyalty,' ...

Brand loyalty can hinder finding the best TV. Lesser-known brands may surprise you with their quality. Evaluate a TV's ...

But some important themes that contributed to its incredible growth include a combination of continuous innovation, strategic ...

Tesla owners grapple with brand loyalty as Elon Musk's political alignment with President Trump sparks controversy and ...

The car industry is one in a state of continuous flux and evolution in the 21st century, with new technologies -- ...

A restaurant needs a powerful recognizable identity to stand out against market competition in successfully attracting ...

Gale is leading brands to a new era in marketing, introducing clients to Gen Z through emerging platforms, including social ...