The traditional way that retailers have developed their own-brand programs has been via product-led initiatives and by tier.
A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.
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Packaging Gateway on MSNHow personalised packaging boosts loyaltyAs consumer expectations evolve, brands that embrace tailored packaging strategies can set themselves apart in a crowded ...
Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...
As demand continued to recover, Accor's debt/adjusted EBITDA reached 3.9 times in 2022, 2.5 times in 2023, and 2.8 times in 2024. In 2023, Fitch Ratings upgraded Accor's debt to investment-grade.
General Manager Beyron Erby has been the welcoming, smiling face of Metro Ford. But now, Erby has a new title: owner. Erby, 50, who bought a 25% stake in the business in 2010, acquired the rest of the ...
Tesla owners grapple with brand loyalty as Elon Musk's political alignment with President Trump sparks controversy and ...
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How-To Geek on MSNIt's Time to Stop Being a TV Brand SnobBrand loyalty can hinder finding the best TV. Lesser-known brands may surprise you with their quality. Evaluate a TV's ...
These insights come from the 2024 Charging Experience DeepDive by EVForward®, the largest and most comprehensive study focused on the next generation of BEV buyers. The report examines perceptions of ...
In today’s competitive market, customized aerosol packaging has become a powerful tool for brands to stand out and create ...
As businesses expand beyond their hometown markets, maintaining an authentic connection to their local roots can become a challenge. Growth — especially on a national or global scale — often brings ...
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