The traditional way that retailers have developed their own-brand programs has been via product-led initiatives and by tier.

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

As consumer expectations evolve, brands that embrace tailored packaging strategies can set themselves apart in a crowded ...

A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

As demand continued to recover, Accor's debt/adjusted EBITDA reached 3.9 times in 2022, 2.5 times in 2023, and 2.8 times in 2024. In 2023, Fitch Ratings upgraded Accor's debt to investment-grade.

Tesla owners grapple with brand loyalty as Elon Musk's political alignment with President Trump sparks controversy and ...

Brand loyalty can hinder finding the best TV. Lesser-known brands may surprise you with their quality. Evaluate a TV's ...

These insights come from the 2024 Charging Experience DeepDive by EVForward®, the largest and most comprehensive study focused on the next generation of BEV buyers. The report examines perceptions of ...

In today’s competitive market, customized aerosol packaging has become a powerful tool for brands to stand out and create ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both ...

As businesses expand beyond their hometown markets, maintaining an authentic connection to their local roots can become a challenge. Growth — especially on a national or global scale — often brings ...