Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

As consumer expectations evolve, brands that embrace tailored packaging strategies can set themselves apart in a crowded ...

A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

As demand continued to recover, Accor's debt/adjusted EBITDA reached 3.9 times in 2022, 2.5 times in 2023, and 2.8 times in 2024. In 2023, Fitch Ratings upgraded Accor's debt to investment-grade.

General Manager Beyron Erby has been the welcoming, smiling face of Metro Ford. But now, Erby has a new title: owner. Erby, 50, who bought a 25% stake in the business in 2010, acquired the rest of the ...

Tesla owners grapple with brand loyalty as Elon Musk's political alignment with President Trump sparks controversy and ...

Brand loyalty can hinder finding the best TV. Lesser-known brands may surprise you with their quality. Evaluate a TV's ...

These insights come from the 2024 Charging Experience DeepDive by EVForward®, the largest and most comprehensive study focused on the next generation of BEV buyers. The report examines perceptions of ...

In today’s competitive market, customized aerosol packaging has become a powerful tool for brands to stand out and create ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both ...

Brand choice can be conspicuous in markets undergoing premiumization, with customers trading up from mainstream to premium beers. However, we don’t see evidence of loyalty for one brand over another ...