A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

As consumer expectations evolve, brands that embrace tailored packaging strategies can set themselves apart in a crowded ...

General Manager Beyron Erby has been the welcoming, smiling face of Metro Ford. But now, Erby has a new title: owner. Erby, 50, who bought a 25% stake in the business in 2010, acquired the rest of the ...

Brand loyalty can hinder finding the best TV. Lesser-known brands may surprise you with their quality. Evaluate a TV's ...

Tesla owners grapple with brand loyalty as Elon Musk's political alignment with President Trump sparks controversy and ...

These insights come from the 2024 Charging Experience DeepDive by EVForward®, the largest and most comprehensive study focused on the next generation of BEV buyers. The report examines perceptions of ...

Gale is leading brands to a new era in marketing, introducing clients to Gen Z through emerging platforms, including social ...

In today’s competitive market, customized aerosol packaging has become a powerful tool for brands to stand out and create ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both ...

As businesses expand beyond their hometown markets, maintaining an authentic connection to their local roots can become a challenge. Growth — especially on a national or global scale — often brings ...