Ultimately, and maybe most importantly, it all adds up to more convenience, utility and value for the consumer—which is ...

Day likely had its origin way back in the 15th Century. But today it's become more of a day for marketing mischief by big brands.

Once a mark of quality, lifetime warranties are starting to feel out of step with our values. Brands like Cotopaxi and Saatva ...

Ascott powers up loyalty programme, Ascott Star Rewards, with enhanced member features to treble membership by 2028 ...

A four-part series of 30-minute SEO masterclasses set to deliver expert insights that will boost online visibility and drive performance.

Minor Hotels has unveiled its new masterbrand strategy, designed to strengthen its commitment to delivering innovative ...

CEO Kelly Cook is focused on “changing and twisting the dials of the company” to keep up with brides’ evolving expectations for the wedding shopping and planning experience.

In the world of advertising, strategy is often overlooked because it operates behind the scenes. Yet, much like the human ...

Take Coca-Cola Bottling UNITED Company, for example. The company recently became the venue naming rights partner of a new ...

Apple's financial strength, brand loyalty, and innovation-led growth make it a resilient, defensive tech stock amid ...

If you understand love and relationships, you probably understand PR Measurement. Measurement and data analytics, ...

Brands that leverage outdoor advertising alongside digital and TV see a 30-40% increase in brand recall, with metros and Tier ...