The traditional way that retailers have developed their own-brand programs has been via product-led initiatives and by tier.

As demand continued to recover, Accor's debt/adjusted EBITDA reached 3.9 times in 2022, 2.5 times in 2023, and 2.8 times in 2024. In 2023, Fitch Ratings upgraded Accor's debt to investment-grade.

These insights come from the 2024 Charging Experience DeepDive by EVForward®, the largest and most comprehensive study focused on the next generation of BEV buyers. The report examines perceptions of ...

Brand choice can be conspicuous in markets undergoing premiumization, with customers trading up from mainstream to premium beers. However, we don’t see evidence of loyalty for one brand over another ...

Brands from Adidas to Duo Lingo use gamification to engage audiences. Danni Smith of Jaywing explains how the power of play ...

With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving.

Morrisons, along with leading creative agency, Live & Breathe, today announce the launch of Morrisons’ clothing brand, Nutmeg ...

Here are 5 prominent celebrity cannabis brands that have made significant waves: ...

The new Wyndham Rewards Debit Card is available for new cardholders now. You can open an account and receive Wyndham Rewards ...

Bringing over 15 years of experience in hospitality marketing, brand positioning, digital campaigns, and public relations ...

PayPal's revenue growth and EPS growth are solid, but the company struggles with declining ROIC and FCF margins. Read why I ...

New Zealand slow-fashion label Kowtow is walking the sustainability walk with its relaunched community loyalty program, The Collective.