Social media has become a useful tool for companies hoping to boost brand awareness, engagement, and loyalty among consumers.

The traditional way that retailers have developed their own-brand programs has been via product-led initiatives and by tier.

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Brand loyalty can hinder finding the best TV. Lesser-known brands may surprise you with their quality. Evaluate a TV's ...

A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

General Manager Beyron Erby has been the welcoming, smiling face of Metro Ford. But now, Erby has a new title: owner. Erby, 50, who bought a 25% stake in the business in 2010, acquired the rest of the ...

Tesla owners grapple with brand loyalty as Elon Musk's political alignment with President Trump sparks controversy and ...

The car industry is one in a state of continuous flux and evolution in the 21st century, with new technologies -- ...

As consumer expectations evolve, brands that embrace tailored packaging strategies can set themselves apart in a crowded ...

Newsweek and Statista spotlighted 20 convenience-store chains including Royal Farms, QuickChek, Murphy USA, Wawa and more, on ...

Newcomers Lincoln Corsair and Land Rover took home awards for 'Overall Loyalty to Model' and 'Most Improved Make Loyalty,' ...