When It Comes to Brand Engagement, Message Marketing Is Getting Rich
Jack Philbin, CEO of Vibes, said mobile marketing is being transformed by Rich Communication Services and how it impacts ...
India's Got Latent row and the challenge of having comedians endorse brands
After the India's Got Latent controversy, agencies say brands are likely to take proactive measures like rigorous vetting of ...
Exchange 4 Media1d
Sharan Nambiar appointed Director - Brand Engagement at DDB Mudra Group
Brand Engagement at DDB Mudra Group. Nambiar announced the news of his new role on LinkedIn. “I’m happy to share that I’m ...
Tory Burch Takes First Place in Social Engagement During New York Fashion Week
TikTok's impact on the brand's social performance was responsible for 77 percent of owned engagements, according to ListenFirst.
Creating A Cohesive Brand: How Automation And AI Can Transform The Employee Life Cycle
For organizations getting started with AI-driven personalization for your internal brand, here are some key steps to ensure ...
Impacts6d
Multiple Stories and Consumer Engagement: How to Boost Loyalty Through Diverse Narratives
In today’s highly competitive market, businesses are constantly searching for effective ways to engage consumers and build ...
The Punch on MSN2d
Saint Tracy: Africa’s Premier Luxury Jewelry Brand Expands Globally to Serve Clients Worldwide
Saint Tracy, Nigeria’s premier luxury jewellery brand and Africa’s largest gold and diamond retailer is proud to announce its ...
AI-powered agents to reinvent digital brand identity and fan engagement
By bridging storytelling, commerce and community in virtual spaces, AI agents will enhance user engagement and empower ...
Exchange 4 Media1d
From tactical communication, we are moving to brand building & brand communication
Shaifali Gautam, Chief Marketing Officer, Caratlane, shares the insights behind the omnichannel jewellery brand’s Valentine campaign, its foray into the wedding space & more ...