By bridging storytelling, commerce and community in virtual spaces, AI agents will enhance user engagement and empower ...

The partnership seeks to explore new ways for brands to engage with digital audiences through G-Commerce, focusing on ...

Oracle, Brand Engagement Network, Riot Platforms, Applied Digital, and Bitdeer Technologies Group are the five Blockchain ...

Profila is revolutionizing the advertising industry by eliminating data-harvesting middlemen and redirecting ad revenues ...

The researchers hypothesized that if teasing makes customers feel the brand is more like a real person (“anthropomorphism”), ...

Saint Tracy, Nigeria’s premier luxury jewellery brand and Africa’s largest gold and diamond retailer is proud to announce its ...

Cincinnati Bengals quarterback Joe Burrow ranked among the NFL's best in social media following, and so did his team.

What if the key to long-term brand success wasn’t chasing followers, but creating advocates? At The Drum’s Predictions event, Duel's Verity Hurd makes a compelling case for why advocacy should be ...

In today’s highly competitive market, businesses are constantly searching for effective ways to engage consumers and build ...

The tool enables advertisers and marketers to assess the effectiveness of brand collaborations, sponsorships, and media ...

In today’s fast-paced digital world, staying ahead in e-commerce and retail means embracing innovation. Traditional marketing ...