Jenna Ortega has returned to her goth-glam era, this time with a twist. On Mar. 11, the actor attended a screening for her ...

Makeup artists explain why brown mascara is an anti-aging makeup hack and share the best brown mascaras to try on your lashes ...

Just like we might make tweaks to our hair care and skin care routines as we age, our makeup routine likely needs some updating too. Thanks to changes in hormones, skin tone, bone structure and more, ...

Different eyeshadow colors can completely change the way your gray hair looks. Here are the hues to wear if you want to go ...

Ahead, see all the best makeup, hair, and nail moments from the 2025 ... Hough’s face was smoothed and mattified using the RCMA Original No Color Powder. Have you ever seen bangs fall so gracefully?

Our panel of clean beauty experts tested and reviewed more than 175 products to create this list of 21 winners. Gone are the ...

Coined by top hair stylist ... who enjoy mid contrast in their fashion and makeup choices,” adding, “this shade sits in the middle of the color spectrum and it’s easy to evolve throughout ...

Hazardous chemicals are lurking in products we use every day, in everything from perfumes and lotions to makeup and shampoos.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Learn about the best new hair, makeup, and skincare beauty products launching in March, according to our editors.

If you’re the type of person who waits for the big sales to stock up on the best beauty products, here’s some good news: Ulta’s 21 Days of Beauty sale is here, and with it comes lots of discounts on ...