PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Meet the power player Hudson loves. This mask builds and protects hair bonds while strengthening strands and bringing in deep ...

Hazardous chemicals are lurking in products we use every day, in everything from perfumes and lotions to makeup and shampoos.

If you’re the type of person who waits for the big sales to stock up on the best beauty products, here’s some good news: Ulta’s 21 Days of Beauty sale is here, and with it comes lots of discounts on ...

For those who want a wake-up-and-go kind of eyebrow look, then powder brows might be for you. But as with any new beauty ...

Jackée Harry dropped a post reminding the girls why she is the original "it girl." Let's look at all the times she inspired ...

Nigerian-British actress Wunmi Mosaku is taking it. She's dominating the screen and the culture, and giving fabulous style ...

Adaa Khan, known for her graceful style, serves major ethnic fashion goals for Ramadan. From delicate chikankari suits to ...

Sale starts next week, but we found a ton of early deals you can snag now, like editor-backed beauty, fashion, and home decor ...

THERE’S a reason MAC Cosmetics is one of the biggest names in the beauty industry. Now, shoppers are going wild for their ...

Alia Bhatt never shies from making bold fashion statements. Always serving outfit goals, here are 6 times she delivered ...

What if, instead of fighting it, you embraced your naturally gray hair and let it be the fabulous, low-maintenance crown it ...