Calling all Beauty Insiders! Sephora’s annual Savings Event is today through April 14, which means you can now score up to 20 ...

On the shelves of makeup counters and drugstores sits an array of foundations in various olive, ivory, and fair shades. But ...

Drugstores and makeup counters carry foundations ... to see this team's research and give ultramarine blue a try in commercial products. Zaahirah Safee says this work is personally important ...

Clarins took over the Academy Museum of Motion Pictures for a star-studded Los Angeles party celebrating its "beauty icons" ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Beauty and wellness editor Laura Mulley has found a unique type of LED face mask that's worked wonders on her spot-prone skin ...

Riley new formulation in 18 months (!), this glossy, blue gel balm is all about hydration. Melting into a silky cleansing oil ...

Hyaluronic acid is an ingredient that can hold up to 1,000 times its weight in water, which can help your skin stay plump and ...

Acquisition strengthens Hawke's Southern California footprint and deepens its stake in social-driven brand building, creative ...