Uplatform has announced the release of its latest guide, "Player Journey: Maximizing Profitability at Every Step of the CJM." ...

The shift toward a unified customer lifecycle can’t be done at a surface, optics-only level. A cross-department meeting or ...

Customers find themselves interacting with multiple departments across an organization but typically these individual moments are not combined to provide a complete picture of the journey in order to ...

Data alone isn’t enough — what retailers truly need is a way to make sense of this information, align teams around it and turn insights into action.

Fragmented stacks, real-time demands and privacy constraints are rewriting the rules of unified data strategy.