CEO Bjørn Gulden said that Adidas is “in very good shape” going into 2025, compared with what Nike’s former CEO said would be ...

According to a report by Reuters, Puma's Chief Financial Officer, Markus Neubrand, announced on March 12 that the German sportswear brand plans to cut 500 jobs worldwide and close some unprofitable ...

The turnaround marks a triumph for Adidas chief executive Björn Gulden, a Norwegian manager and former professional footballer who joined the company just two years ago from sportswear rival Puma.

Liverpool last week confirmed a multi-year kit deal with Adidas that will begin next season, replacing existing manufacturer ...

CEO Bjørn Gulden on a call with analysts also confirmed that the company is eliminating up to 500 “obsolete” roles at its headquarters in a push to operate more locally. The retailer has ...

Manchester City could be sporting a familiar strip when they compete in the Club World Cup this year Manchester City have under-performed by their standards this season. Pep Guardiola’s serial trophy ...

Premier League leader Liverpool is reuniting with Adidas as its uniform supplier for the first time in 13 years, starting ...

Adidas’ full-year 2024 earnings call on Wednesday included a sneak peek at what appears to be NBA star Anthony Edwards’ upcoming second signature shoe with the brand, the Adidas AE 2.

CEO Bjørn Gulden also confirmed 500 jobs at its headquarters are now “obsolete” as it looks to localize operations.

Adidas CEO Bjørn Gulden highlighted the potential economic impact of further U.S. tariffs during a press briefing on March 5, 2025, stating that if 25% duties are imposed on more countries, inflation ...

Early in the call, as Adidas CEO Bjørn Gulden talked about the brand’s product pipeline, the live webcast flashed partially obscured images of new Adidas shoes. Among them was the sneaker ...