In the clip shared on Instagram, the “Drunk In Love” singer smiled as she took an open bottle of the Cécred nourishing hair oil and rubbed it on her hair.

Trends come and go. The same applies to the world of hairstyles, and "beach waves" are currently making their big comeback.

Everything you need to know about Cécred's entry into Ulta—plus one Cosmo editor's comprehensive review of the line.