The Best Eyeshadow Primer Will Make Your Eye Looks Last (And Last!)
Why We Love It: For those who love a multi-purpose product, MAC's paint pot acts as a cream eyeshadow and primer. This highly ...
From brand success secrets to what makes us click ‘BUY’ – here’s everything I learned from TikTok Shop’s head of beauty
TWO decades ago, encouraging anyone to buy anything online was no mean feat. Our concerns about quality and security couldn’t ...
The Best Root Touch-Up Kits to Make Hair Color Last Longer
These stylist-approved products will camouflage the dreaded grow-out so you can sneak a few more weeks between appointments.
The Best Whitening Products For Sensitive Teeth That Minimize Discomfort
The best whitening products for sensitive teeth reduce active ingredients to minimize discomfort. Here are the winning picks ...
Rare Beauty Soft Pinch Liquid Blush review: Why you need this makeup product for summer
I usually roll my eyes when I hear about yet another celeb-owned beauty brand. Because more often than not, the products aren’t good enough to warrant being in the over-saturated beauty space anyway – ...
8 Best Mascaras for Sensitive Eyes That Won’t Leave You Teary
The Healthy Lengths Mascara’s formula is enriched with conditioners like vitamin E, olive oil, and rice protein, Dr. Spizuoco ...
Comparing Rare Beauty's Soft Pinch Bouncy Blush To The OG Liquid
A beauty editor reviews Selena Gomez's new Soft Pinch Bouncy Blush from Rare Beauty and compares it to the brand's viral ...
You're applying your bronzer all wrong – Kim Kardashian's MUA explains the correct way with a super easy trick
According to Kim Kardashian's makeup artist, Ash K Holm, you're applying your bronzer all wrong. Here, she gives a tutorial ...
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No, It's Not Witchcraft, These 48 Beauty Products You Still Have Time To Get From Amazon’s Big Spring Sale Just Work *Really Well*
From thickening hair serums to blackhead-busting toners, you'll wonder how these beauty potions are available to mere mortals ...